How should the effectiveness of Transit Media be measured?

How should the effectiveness of Transit Media be measured?

People around the world are in a perpetual state of motion. That’s why transit advertising—the practice of reaching consumers on the move and stationary — has “been around as long as public transportation itself,” according to the New York Times. Over the years, this practice has risen and fallen in popularity with patterns in ridership. […]

How does Cab Advertising work?

Advertising on the cabs is one of the amazing ways by which a brand can be marketed to a mass audience. It has emerged as a non conventional form of extremely effective way to display a product or service and reach great top of the mind recall for a brand and create awareness all around. […]

Why is Cab advertising the best form of transit promotion?

Cab advertising has evolved as the best and the latest format of OOH advertising and transit media in Kolkata. Traditionally OOH advertising has been predominantly been strong in this city as billboards all across this Metropolis have been the most preferred choice for decades in the process of establishing brands and selling products.   Transit […]