Transit media in high demands amongst the people of Kolkata

Transit media in high demands amongst the people of Kolkata

Advertising is a major component that leads to being the final step in the promotion for any forms of business to a larger scale. In most of the major cities of India and the world, transit advertising is quite strongly visible and used to earn the attention of the public in the streets. Thus, in […]

How does the cab service agency use advertisement to expand its reach of services?

In the present times, in any major city of India, we find private cabs moving around at every corner of the city and are easily available within the reach of every common people at the click of a button. Every person nowadays prefers to go in a very simple way with keeping track and abiding […]

How should the effectiveness of Transit Media be measured?

People around the world are in a perpetual state of motion. That’s why transit advertising—the practice of reaching consumers on the move and stationary — has “been around as long as public transportation itself,” according to the New York Times. Over the years, this practice has risen and fallen in popularity with patterns in ridership. […]

How does Cab Advertising work?

Advertising on the cabs is one of the amazing ways by which a brand can be marketed to a mass audience. It has emerged as a non conventional form of extremely effective way to display a product or service and reach great top of the mind recall for a brand and create awareness all around. […]

Why is Cab advertising the best form of transit promotion?

Cab advertising has evolved as the best and the latest format of OOH advertising and transit media in Kolkata. Traditionally OOH advertising has been predominantly been strong in this city as billboards all across this Metropolis have been the most preferred choice for decades in the process of establishing brands and selling products.   Transit […]

Why Taxi Advertising looks very appealing in the future?

The increasing advertising spending across the world and a growing number of taxis on the road are driving the taxi signage market. Advertising companies find advertising through LCD screens in a taxi as an efficient way of promoting their clients and engaging passengers throughout their ride by providing entertainment. Taxi advertising is one of the […]

What makes Taxi Advertising beneficial for small brands and businesses?

Regardless of how small or big your business is, its success relies in its marketing. Without product promotion or marketing, none of your prospective clients will be able to know and identify your products and services, regardless of how useful and good it can be.   This is the very reason why most companies shell […]

Why OOH advertising is a brilliant way to grab the eyeballs of the potential consumers?

Out of home advertising can be a brilliant alternative to the world of online digital advertising. It can have limitations; for example, the rise of ad blockers has meant that digital ads view ability isn’t always perfect. Combine this with the sheer amount of information that consumers are faced with online, and it’s easy to […]

How effective is Cab Branding in India?

For consumers cabs/ taxis are a budget friendly travel medium for both short and long distances. But for advertisers they open a whole new segment for effective advertising. Yes, Cab branding in India is the latest addition in the world of out-of-home (OOH) advertising. Taxi advertising is being seen as a passive medium of advertising where […]

How to start your Out of Home, OOH Advertising Campaigns successfully?

OOH may seem old school, but that doesn’t mean it’s out of date—or out of reach. This form of advertising is tried and true, and, if you get it right, it can provide a great boost to your business. What is out-of-home advertising? It’s just what it sounds like: advertisements that reach an audience when they […]