THE EFFECT OF THE CORONA PANDEMIC ON CAB ADVERTISING & OUTDOOR ADVERTISEMENT

THE EFFECT OF THE CORONA PANDEMIC ON CAB ADVERTISING & OUTDOOR ADVERTISEMENT

The corona virus and it’s after effects have left the world in a state of utter shock and derailed economies for good. As the world recuperates and recovers from such a drastic pandemic, one has to wonder how much it has affected the Outdoor advertisement businesses and agencies. A sector that thrives on the very essence of life in its most fluidic state; busy streets, jam packed roads and bustling crowds out there has had to witness it all crumbling down. Difficult times have forced drastic measures to have been taken like cutting down dividends and also drawing on revolving credit lines.

Needless to say, there has been a massive shift in consumer behaviour which is not going to normalize anytime soon. Businesses all around the globe have been aiming to chalk out plans for the short term. The traditional mediums of Outdoor advertising have been gaining more popularity due to the lockdown along with the digital medium seeing a huge rise. A period of radical change awaits advertisers as they have to readjust their ad placements and also to try and navigate their clientele towards sustenance and eventually returning back to normalcy. With the insurmountable increase in online traffic; the businesses need to be carefully creative and in tune with the public demand in order to make sure they can keep generating revenue. Brands need to revisit the basics and in turn try to appeal to the audience on digital and traditional platforms.

We, at AdonCabs are keeping our client’s interests above all whilst upholding the social norms and the current scenario. Our whole focus is on ‘brandformance’ in order to provide the best possible solutions to all our clients and prospective customers.

 

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