What are the innovative Cab Branding opportunities that will change the world of OOH?

What are the innovative Cab Branding opportunities that will change the world of OOH?

Cab branding is a recent yet fast catching up phenomenon that is transforming the world of OOH. What we see now is just a tip of the iceberg, in most of the major cities in India. Hold on to your horses, in due course of time we are going to witness a revolution and an extremely pleasant format of Cab Advertising to grab the eyeballs of the customers. For what is available already in other countries like the UK, France, Germany, USA, etc, is going to come to India shortly.

 

FULL WRAP TAXIS

Of all the Taxi advertising formats FULL WRAPS offer the most impact and visibility. Utilizing the entire exterior body of the cab to display your brand offers complete creative license there really is no limit to what can be achieved. Anything from a simple colour change to the most complex design or image, these can be replicated perfectly onto a full wrap taxi and will maximize your brand exposure. Full wraps really stand out from the crowd and are a perfect way to showcase your brand and are ideal for long term campaigns. They quite happily stand alone or combine with Tip seats, Receipt pads and Rear windows. Speak to our design team to discuss the options.

 

SUPERSIDE TAXIS

SUPERSIDE TAXIS are one of the most cost effective taxi advertising formats without compromising brand exposure. Perfect for short to medium term campaigns they are ideal for large numbers of cabs offering high coverage of a city. The entire length of both sides will be covered giving more than enough area for your creative to target a street level audience. This would be an affordable format offering high visibility, making a huge impact especially when combing with tip seats, receipts and rear windows.

 

INTERIOR TIP SEATS

An exterior wrap does an excellent job of grabbing the attention outside the cab, but inside the cab, tip seats can capture their attention. Tip seats are highly visible to the passenger and with the average London taxi journey taking 25 minutes. This would allow them time to absorb the advert in a comfortable environment for the duration of their journey. Above all detailed information on your brand including a web address, QR codes or special offers will generate instant response.

 

BRANDED RECEIPT PADS

RECEIPT PADS incorporating your branding are an extremely popular way of leaving a lasting impression on potential consumers. Professional business people make up a large percentage of the taxi passenger population and they will ask the driver for a receipt. Including QR codes, web addresses and offers; receipt pads are an affordable addition to a campaign and are also a take home souvenir of your brand.

REAR WINDOW ADVERTISING

Rear window adverts are a highly effective Taxi advertising format, having the capacity to reach other motorists and pedestrians. Moreover being the ideal height at eye level they are extremely hard to miss and are a valuable asset to a campaign, or as a standalone option. This format uses a two way contra-vision vinyl allowing the driver to see out, without impairing the solidity of your design. Rear window adverts can add that little bit extra to your campaign.

 

MODEL MINIATURES

A branded miniature taxi is handcrafted, boxed and mounted; ideal for the boardroom, desk, and reception or even as a corporate gift.  Miniature taxis are a scaled down version of your actual taxis and are an extremely popular addition to any campaign. In addition, buying them prior to a campaign will ensure complete satisfaction of how the real thing will look.

 

Adoncabs is constantly on the move to differentiate and take the Cab Branding to a dominant yet different platform. Their expertise and innovations makes them the top Car Advertisement Agency in Kolkata.

 

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