It is important for a brand’s communication to be creative, to not only make a good first impression, but rather a lasting and effective impression. Especially for cab advertising your communication needs to have a smart combination of a good visual, logo, and minimum text, which would be an ideal way to attract the target audience in this city.
There are some major benefits of a well-designed exterior cab branding in Kolkata.
- It should not be an eyesore; rather it should be pleasing and appealing to the senses of potential customers.
- It has to be attractive to grab attention and make the person viewing it feel good about the communication.
- The point to remember is that, unlike other mediums which very hard to get the attention of the target audience, like the Radio or Print, the audience here is already captive(in the case of transit media), so the objective here should be to have a high brand recall and good perception.
- The communication tone and display should not be aggressive; rather it should be extremely assertive and should highlight the advantage of buying it and using it.
- The communication should be simple and easy to understand as the cab which will carry the advertisement will traverse throughout the city and will be read by the cross-section of the society with a varied composition of socio-economic background.
- Mostly advertisement the outside of the cabs is of local businesses, so the communication should be personalized to generate sales. For bigger brands, it can be a well more of a brand-building exercise.
- Taking these activities into account it is advisable to take the help of a good creative agency that can design the communication for the outside wrapping in transit media in Kolkata.
- Unlike other forms of OOH advertising changing the message frequently can be a costly affair, however, for cab advertising, it can be economical to change the visual at regular intervals.
- The vinyl with the design on the surface of the cab can help to protect the exterior of the cab from scratches and dents; hence it is beneficial for the cabs also to carry the advertisements. When it becomes necessary to remove the vinyl, it can be done so without damaging the paint of the cab, thereby restoring the almost original color of the car.