Out of home advertising can be a brilliant alternative to the world of online digital advertising. It can have limitations; for example, the rise of ad blockers has meant that digital ads view ability isn’t always perfect. Combine this with the sheer amount of information that consumers are faced with online, and it’s easy to understand why digital advertising isn’t always the best solution.
OOH ads are difficult to avoid, and they can have a significant impact on consumers due to their size and contrast to the real-world environment. Outdoor advertising agencies in Kolkata have a multitude of opportunities available now.
Alongside this, OOH has a positive effect as a complement to digital advertising. One study found that consumers are 48% more likely to interact with a digital ad after being exposed to an OOH ad first.
What you can do with out of home?
- Create impactful advertising campaigns
The reason that advertisers love OOH advertising is due to the potential impact that it can have on consumers. They take notice of these large OOH ads.
OOH campaigns can’t be ignored, compared to TV, radio, or mobile, which can often be turned off, or the consumer can move to another channel. Try the best outdoor advertisement agency in Kolkata, and they will tell you the reason.
This means that advertisers can launch highly visual, impactful campaigns that attract the attention of consumers and allow brands to get their message to cut through.
- Be creative
Out of home is a great place for creativity to thrive in the world of advertising. Large scale, impactful ad space is a fantastic place for creativity to thrive. Couple this with the need to provide a clear and lasting message; it’s perfect for testing some of your brand’s most creative ideas.
Combine this with the rise of data and new interactivity that is growing in the OOH space and it’s easy to see why creativity is a key component of OOH campaigns.
- Use location intelligently
Out of home advertising is extremely location-driven. Being in the real world, advertisers must consider where to place their ads to have the most significant impact.
For example, it’s possible to understand, in real-time, the demographics of consumers that are nearby to OOH ad inventory. Based on this, advertisers can deliver dynamic ads that best suit the consumers at any given moment.
In the same way that digital marketing has evolved to provide detailed insights and analytics into ad engagement and conversion, OOH advertising has now caught up. Campaign impressions can be measured and attribution is now possible — all making OOH ads a powerful toolkit for any marketing department. Try out your plans with a good outdoor advertising agency in Kolkata.
Trends in out of home advertising – Real-time advertising is critical, but in reality, it is part of a growing trend in which the industry is becoming a more reactive solution. The large amount of data that marketers now have at their disposal is fueling this. This versatility is driving OOH personalization and leading to fantastic results for advertisers that are using OOH to achieve their goals.
Attribution and measurement – One of the areas where the OOH industry struggled in comparison to digital media is in the area of measurement. Marketers can see detailed insights into the effect that their digital campaigns are having on awareness and conversions, all quantifiable and easily visualized. But now data has enabled this for the OOH industry.
Create a campaign which buzzes your target audience – The best out of home advertising campaigns are designed to create a buzz. These campaigns work better when people are talking about and sharing them.
Sometimes busier locations are better than more locations, trust any best outdoor advertisement agency in Kolkata, and they will tell you this fact.
It can be tempting to buy more sites or locations that are cheaper. But with OOH advertising, it can be much better to take a different approach. To create the most impact, it can be better to choose a high traffic site that will reach as many people as multiple locations.
With out of home, it’s important to make sure your message is simple. Less is more when it comes to OOH because most consumers will only look at your ad for a short period.
With a few seconds of attention, it’s important to keep the number of words to a minimum and to use visuals that are likely to grab attention. The aim is more to intrigue than to inform.