The yellow colour painted taxis strikes the mind first when we think of Kolkata. However, apart from these yellow taxis, Kolkata has also adopted the new private taxi culture. The most popular cab services in Kolkata include Uber, Meru, Ola, BookMyCab and MegaCabs.
All these cab service operate in Kolkata and has riders ranging from businessman, leisure travellers and local commuters. Car branding falls under transit advertising where the commuters either view the ad on the vehicle from a distance or see the ad when experiencing the cab service.
If you wish to target your consumer via car branding in Kolkata then you must keep in mind the following:
- Loud and clear
Cabs are moving billboards that offer high frequency and penetration into specific areas. As more people moved to urban areas so did the demand for more taxis. With this came innovation that how taxis could be effectively used as marketing platforms.
Kolkata Cab Branding
Outdoor advertising or out-of-home (OOH) advertising was limited to giant hoardings at high traffic areas or areas with high footfall but with the advent of transit advertising, outdoor promotions has change manifolds.
Kolkata has the taxi culture since ages. Kolkata roads are filled with the signature yellow ambassadors which can also be seen as a heritage of this city. But with the changing time, the city has also adapted to new travel mediums.
The popular cab services in Kolkata include:
- Mega Cabs
- Clear Car Rental
These cab services has taken over the traditional ones as they meet the demand of luxurious, comfortable and fast rides in one.
Make the most of outdoor advertising through cab branding:
Cab branding is a distinct advertising for it has an interactive approach and not an interruptive one. Cab branding is gaining popularity for the following reasons:
- Innovative medium
- No audience limitations
- Effective ad placement options
- Limitless exposure
Taxi advertising works because of three reasons:
- Attract a captive audience
- Affordable than traditional advertising
- Taxi advertising puts your brand in front of your audience
- Cost-effective way to boost awareness
AdonCabs is one of the prime houses in outdoor advertising.
Advertisement requires being far from being mechanical.
Ours is an organization which provides professional advertising solutions with impeccable precision at affordable means.
With this innovation that how taxis could be effectively used as marketing platforms.
Cab/Taxi advertising medium cover the hottest spots in town e.g. commercial areas, airports, hotels, train stations, and the city center.
We feel glad to be able to provide our eminent Car Advertisement services across Kolkata city.
Not only Kolkata, but we provide Car Advertisement services in other major cities of West Bengal like Howrah, Durgapur, Asansol, Siliguri and so on.